Hometown Bar & Grill was the result of being randomly assigned a business type and set of constraints, then getting the opportunity to create an entire brand identity to meet those constraints. The given business was comprised of a business type (restaurant, e-commerce, gym, etc.) an overarching brand archetype, and four brand values. In this case, the constraints were a restaurant, the archetype was The Everyman, and the values were Traditional, Everyday, Approachable, and Vibrant.
